Museum of New Mexico Press


Alluring New Mexico

Engineered Enchantment, 1821-2001

Marta Weigle, Author

An engaging narrated history of New Mexico's various identities that track the development of tourism and its impact on the Land of Enchantment.


"Even before statehood, New Mexico has been luring visitors. This book covers the agencies and businesses doing the promoting and lists the territory's/state's many tourism-promoting nicknames, including the Land of the Pueblos, the Land of the Well Country, the Land Without Law, the Volcano State, the Colorful State, the Atomic State, the Sunshine State (before Florida took over the name), and of course the Land of Enchantment. Weigle's information-filled book, which concludes with the Diamond Jubilee of Route 66, grew out of her college course on the lure and folklore of New Mexico."
-Albuquerque Journal


"New Mexico has had a unique history all its own throughout its one hundred and thirty year existence. "Alluring New Mexico: Engineered Enchantment 1821-2001" looks at a majority of this history reaching from the state's creation as a territory, it has had many names and attractions. From holding many artists and outlaws within its borders to the obsession with Area 51 and Roswell, Marta Weigle gives readers an appreciation for the unique history that New Mexico carries. Alluring New Mexico is a fine read and a top pick for anyone with curiosities about the state of many identities."
-Midwest Book Review


"Weigle crafts a compelling and well-researched account of New Mexico's evolution. Weigle walks the reader through the controversies, conflicts, and hardships that helped to shape a booming tourist economy in our once-rough neck of the woods."

Trim: 10" x 7"

Pages: 224

Illustrations: 59 black-and-white photographs

Folklore/Folk Arts

New Mexico


Cloth $24.95


Paperback $14.95